GUEST: 2015 marked the first time in history that more than half of the U.S. population were mobile phone gamers. Even as game investments and acquisitions fell sharply, 2015 was a great year for the mobile game market, with revenues up nearly 20 percent. And yet despite this growth, brand advertising spend has been slow to […]
GUEST: 2015 marked the first time in history that more than half of the U.S. population were mobile phone gamers. Even as game investments and acquisitions fell sharply, 2015 was a great year for the mobile game market, with revenues up nearly 20 percent. And yet despite this growth, brand advertising spend has been slow to […]
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